Business intelligence as support to knowledge management

Knowledge management is becoming an increasingly important business resource not only in the development and innovation process, but also in securing an organization’s competitiveness and survival in the environment. In view of the fact that there is no full consent as regards adopting a universal definition, knowledge management can be regarded as a concept encompassing methods of simplifying, enhancing, sharing, distributing and creating knowledge within an organization. The dominant approach of contemporary business operations is based on business intelligence, which, including Data Warehouse as its integral part, represents a highly significant component in knowledge management. As the application of information technologies provides the key support in conducting all business activities, from operative to highly complex ones, this article considers the significance and functional application of data warehouses in the knowledge management system

Utilization of intelligent methods and techniques for customer knowledge management

In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities

BUSINESS INTELLIGENCE AS SUPPORT TO KNOWLEDGE MANAGEMENT

Knowledge management is becoming an increasingly important business resource not only in the development and innovation process, but also in securing an organization’s competitiveness and survival in the environment. In view of the fact that there is no full consent as regards adopting a universal definition, knowledge management can be regarded as a concept encompassing methods of simplifying, enhancing, sharing, distributing and creating knowledge within an organization. The dominant approach of contemporary business operations is based on business intelligence, which, including Data Warehouse as its integral part, represents a highly significant component in knowledge management. As the application of information technologies provides the key support in conducting all business activities, from operative to highly complex ones, this article considers the significance and functional application of Data Warehouses in the knowledge management system.Knowledge management, business intelligence; data warehouse.

UTILIZATION OF INTELLIGENT METHODS AND TECHNIQUES FOR CUSTOMER KNOWLEDGE MANAGEMENT

In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities.Knowledge management, customer relationship management, data mining.